This is what high positions in Google will bring you

Lars Ruiterkamp Lars Ruiterkamp
02 - 09 - 2021

Many companies focus on Search Engine Optimization (SEO), with the aim of getting the highest possible position in Google. This is for good reason: it is extremely important to be visible on the first page on relevant keywords, because this brings more traffic to your site. And the more traffic on your site, the better it is for your business. But what exactly is the result of a high position? And what is the difference between position 1 and position 6, for example? That's what we get into in this blog.

Getting the number 1 position in Google for a relevant keyword is something to be proud of. More and more companies are investing time and money in SEO. This makes a lot of sense, considering the higher your page ranks, the more visible your website and the higher its click-through rate (CTR) is. After all, you often click on the first good result you see, right?

What is CTR?

The click-through rate (CTR) is the percentage that indicates how much a link is clicked. The CTR is calculated by dividing the number of clicks by the number of impressions, times a hundred. So: CTR = number of clicks : number of impressions x 100. According to Google, the average CTR is about 2%. This is of course highly dependent on the industry in which you operate.

The role of Search Engine Optimization in increasing your CTR

You only get to the top of Google by optimizing your website for search engines the end user. In short, you must ensure that your website is fast, that it works on different devices (desktop, tablet and mobile), that content is relevant to the visitor and that the content matches his or her search query in Google. If these factors are optimal, your website will rise in Google's search results. And again, a higher position means a higher CTR.

These are the click-through rates of top positions in Google

So what exactly is the result of a high ranking in Google? First of all, the difference between position 1, 2 and 3 is already very high. The average click-through rate for the first position in Google is 28.5% (!). After that, the percentage drops quickly. For the second position, the average click-through rate is 15.7%. The third position has an average CTR of 11%. This means that if you hold the first position, you can expect almost twice as much traffic compared to having the number two position. The tenth position has an average click-through rate of only 2.5%. Small note: these are averages. The CTR for the first position varies between 13.7% and 46.9%, depending on the type of search result (text, text + sitelinks, image, etc.). Source:

The CTR depends on the type of search result

There are different types of search results. In addition to the "normal" search results (the pages that appear below each other in Google), you also have Google Shopping and Google Images, for example. Searches for which sitelinks are displayed have a much better CTR than organic search results without sitelinks (46.9% compared to 34.2%). Also worth mentioning is that the CTR for search results with Featured Snippets (23.3%) and Knowledge Panels (16.7%) is lower. (Chances are that visitors have already found the answer and do not need to click through).

Are you interested in the different search results and their click-through rates? Check out the full research here.

How to get to the top in Google?

To reach a high position in Google, it’s important to optimize your website for search engines (and the end user). So basically, doing Search Engine Optimization. SEO entails many factors, which can be roughly divided into technology (website speed, responsiveness), content (texts, headers, images, title tags and meta descriptions) and authority (number of links to your website). But it all starts with the question: what keywords do you want to be found on? Ready to find the answer to that question?

Ready for more traffic? We help you to reach the #1 position in Google

At El Niño, we help companies to reach the top. This includes SEO. Want to know how we can help you? Let’s get in touch!

Lars Ruiterkamp. Lars is El Niño's marketing lead. He helps clients achieve online success by using digital marketing Lars Ruiterkamp. Lars is El Niño's marketing lead. He helps clients achieve online success by using digital marketing

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